We invite you to review this emblematic CHANEL brand
History and key dates:
Founded in 1910 by Coco Chanel, then acquired by Les Parfums Chanel in 1954, Chanel SA is today a French haute couture, ready-to-wear, accessories and luxury perfumes company.
In 1913, Coco Chanel developed the brand and, thanks to the success of her hats worn by great French actresses of her time, (Elizabeth Taylor, Jane Fonda, Jackie Kennedy, Romy Schneider, Jeanne Moreau) Chanel shaped her reputation and allowed her to give birth to her first clothing store, in Deauville.
It was from 1920, with the recovery of the global economy, that Coco Chanel expanded her activity by opening other boutiques, offices and then her own perfume: Chanel N ° 5.In 1955, Gabrielle Chanel created the famous quilted bag with its golden chain which takes its name, "the 2.55", from its creation date: A functional bag, with a flexible and sliding chain that keeps your hands free. Inspired by the clothes of her lovers and more particularly by the practical side of the male wardrobe as well as her desire to emancipate women, Gabrielle Chanel began to create iconic pieces: Rodier's Jersey, tweed, buttons, trousers for women. the women.
These pieces will be created in her new fashion house in Paris, which she decides to open in 1953, following the success of Christian Dior. When Christian Dior died in 1958, the press saw in Chanel “the major influence of fashion”, and it was from 1976 that his ready-to-wear collection began to meet with success. In 1983, when the Maison Chanel was facing great difficulties, Karl Lagerfeld joined the Maison as Artistic Director and breathed new life into the house.
In 1995, the first campaign of the Spring Summer collection, directed by Helena Christensen and Claudia Schiffer, and photographed by Karl Lagerfeld, was a great success. Then followed the success of the 1996 fall-winter ready-to-wear collection, embodied by the Scottish model Stella Tennant, allowed to mark a turning point in the aesthetic of the time and to develop other great haute couture fashion shows which will meet with great success.
Iconic piece: - The chanel quilted bag: the 2.55
Created in 1955, this quilted bag has become one of the classics and one of the brand's icons:
Inspired by military bags, and advocating the practical and simple side of these shoulder bags, Gabrielle Chanel has developed this bag:
Inspired by Jocqueys on racetrack she frequented, its diamond quilting is topstitched. His chain is intertwined leather with gold or silver finishes. An interior leather flap is stitched with a double C, hiding 7 pockets for storing lipstick and confidential papers.
Its rotating clasp, the double C, an inimitable and timeless seal, of standard “Mademoiselle clasp” in reference to the dressmaker's nickname, has become the true signature of Chanel.