La griffe de Fendi
Founded in 1925 by Adele and Eduardo Fendi, Fendi is an Italian luxury ready-to-wear brand that specializes in bags, leather goods and the use of fur. Since 2001, the brand belongs to the French group LVMH, and its products are distributed worldwide.
In 1965, Karl Lagarfeld joined the brand as Artistic Director and pioneered the use of fur as a true style piece in the luxury world. He was also responsible for the creation of the brand's famous logo, the two upside-down Fs.
In 2003, Fendi offers an exclusive line entirely created by hand, the made-to-measure service: it offers its loyal customers the opportunity to fully customize their bag by declining the vocabulary of the house Fendi.
Over the years, Fendi has quickly established itself as an elegant, innovative brand with exceptional know-how. In addition to its bags, Fendi is also known for its original collections of men's and women's ready-to-wear, shoes, perfumes and eyewear. It is a true symbol of Italian luxury: a mix of sobriety, class and exuberance, the brand conveys an art of living that combines refinement and elegance.
Roma Amor bag: created in 1997 by Sylva Fendi, Adele and Eduardo's granddaughter, this bag is made of fabric with a FF jacquard pattern in gray and black tones. Its clasp, with magnetic button, is also designed with the FF logo. Since 1997, 1000 versions of the baguette have been created :