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François Goyard learns the trade of packer at Monsieur Morel, box and trunk-maker and packer (note: LV works at Maréchal), situated at Saint-Honoré street 233 in Paris.

To watch a video on Goyard shop Clic on the photo !

In 1853, François Goyard takes over from Morel who himself had succeeded to the famous Maison Martin, supplier of HRH the Duchess of Berry. Edmond, François’s son, will develop by the end of the 19th century an unalterable waterproof canvas to coat the trunks: the chevron canvas.
The Maison Goyard participates to several World Exhibitions in which it wins numerous awards: Paris, London, Brussels… In the beginning of the 20th century, Goyard joins forces with the great coach-builders, such as J. Rothschild and son, to design trunks that fit perfectly to cars.

The book about the Goyard history

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Conan Doyle’s desk trunk by Goyard – Goyard private collection

In 1936, Robert Goyard sets up the Comité Vendôme which includes the prestigious shops of Place Vendôme, but it is especially in 1931 that Robert develops the writing desk trunk that Conan Doyle will immediately order in a custom-made version. Now run by Jean-Michel Signoles, the chevron brand continues to expand and develops worldwide while perpetuating the Maison Goyard’s know-how: trunks for candles, for wines, for jewels, for perfumes, wardrobe trunks, trunk for a polo player’s equipment…